Julie Russell - Belcher

New Product Development & Marketing Manager at AFAM Concept

Julie Russell - Belcher has a diverse work experience spanning different industries and roles. Julie has worked as a New Product Development & Marketing Manager at AFAM Concept, Inc. since 2017, where they are responsible for leading product development projects for private customer labels, international brands, and core business brands. Julie also serves as the brand strategist for AFAM and Max Private Label brands.

Prior to this role, Julie worked as a Marketing Brand Manager - Consultant at Namaste Laboratories, LLC in 2016. Here, they managed the design and development of sales collateral and collaborated with product development and education teams to create positioning statements and product value propositions.

Julie also has experience as a Brand Marketing Manager - Consultant at AFAM Concepts Inc./JF Labs from 2014 to 2015, where they were responsible for overall marketing and communications efforts to support new brand development and life-cycle management.

Before their consultant roles, Julie worked as a Marketing & Development Director - Consultant at Abraham Lincoln Centre from 2012 to 2014. In this position, they were responsible for marketing and development efforts including grant proposals, event planning, sponsor and donor outreach, and social media engagement.

Julie's earlier experiences include working as a Marketing & Social Media support at West Monroe Partners in 2011, participating in the Certified eMarketing Associate program at Chicago Career Tech from 2010 to 2011, and working as a Selling Specialist at Bloomingdale's from 2008 to 2010.

Julie has also held positions such as Account Services Manager at IBIS Design from 2006 to 2008, Global Marketing Communications consultant at Motorola Mobile Devices in 2006, and Global Product Marketing Communications Specialist at Lucent Technologies from 1995 to 2002. In these roles, Julie demonstrated their expertise in various marketing and communications functions.

Overall, Julie Russell - Belcher has a strong background in product development, marketing, brand management, and communications, with a proven track record of success.

Julie Russell-Belcher began their education journey in 1989, when they enrolled at Chicago State University. Over the course of three years, from 1989 to 1992, they pursued their Bachelor's degree in Business Administration with an emphasis in Marketing. After a significant gap in their education, they returned to school in 2010 and attended Tribeca Flashpoint College. Within a year, by 2011, they successfully completed a Certification in Digital Marketing & Social Media.

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Timeline

  • New Product Development & Marketing Manager

    October 1, 2017 - present

  • Brand Marketing Manager - Consultant

    April 1, 2014