AFC Bournemouth are a professional football club, formed in 1899, currently playing in the Premier League – the top tier of English Football. They are based at Vitality Stadium. 

The club are known as the Cherries and, as well as the men’s first team, also have a women’s team, an under-21s and an under-18s side. 

Off the pitch, the club support the local community through their Community Sports Trust. The Trust caters for all through its varied programmes and initiatives that run throughout the year. 

Vitality Stadium is also home to the club’s in-house hospitality & events team. The highly-experienced and dedicated events team provide conferencing and function packages for any occasion. 

AFC Business, AFC Bournemouth’s free-to-join business club, hosts monthly networking events and are a long-standing supporter of the local business community in Bournemouth. 

Video content including match highlights, press conferences and special features can all be found on afcbTV, the club’s free video content service. 

AFC Bournemouth’s club Superstore can be found located between the Vitality Main Stand and the Vitality Steve Fletcher North Stand. Everything from match kit to souvenirs can be purchased in store, or online.

Events

Retail

Sports

AFC Bournemouth

AFC Bournemouth's headquarters in Bournemouth, United Kingdom

Jim Frevola

David Holiday

Rob Mitchell

Nick Zombolas

The Sports and Performance team at AFC Bournemouth is dedicated to optimizing the physical and mental performance of all players across their various teams, including the men's first team, the women's team, and the youth squads. The team includes roles such as sports therapists, rehabilitation therapists, sports scientists, performance analysts, and coaches, who work collaboratively to provide tailored training, injury prevention, rehabilitation, and performance analysis. Their collective goal is to ensure that each player reaches their highest potential, contributing to the overall success and competitiveness of AFC Bournemouth in the Premier League.

Sports and Performance

The Leadership Team at AFC Bournemouth is responsible for shaping and driving the strategic direction of the club. This team provides oversight and leadership in key areas such as global partnership activation, media and communications, ticketing, business operations, and marketing. They work collaboratively to enhance the club’s brand, ensure operational efficiency, and maintain strong connections with fans, the local community, and business partners.

Leadership Team

The Global Partnerships team at AFC Bournemouth is responsible for establishing, managing, and enhancing relationships with international partners and sponsors. They focus on identifying and cultivating strategic alliances that boost the club’s brand visibility and commercial success on a global scale. The team creates and executes activation plans to ensure that partnerships are mutually beneficial and deliver measurable returns for both the club and its partners.

Global Partnerships

The Marketing and Communications Team at AFC Bournemouth is responsible for promoting the club's brand, engaging with fans, and enhancing the club’s public presence. This involves developing and executing marketing strategies, managing media relations, producing content for afcbTV, and supporting partnerships. The team also communicates club news, match highlights, and special features to ensure both local and global audiences are well-informed and engaged with the club.

Marketing and Communications Team

The Operations Team at AFC Bournemouth is responsible for ensuring the seamless day-to-day functioning of the club. This includes managing ticket sales and fan engagement, ensuring Diversity, Equity, and Inclusion (EDI) across all activities, overseeing business operations, coordinating catering services, handling human resources, and utilizing data and insights to drive informed decision-making. Through their efforts, they help maintain high standards of service and experience for fans, employees, and the wider community.

Operations Team

The Information Technology Team at AFC Bournemouth is responsible for managing the digital infrastructure that supports the club's operations. This includes maintaining and upgrading IT systems, ensuring cybersecurity, and supporting digital content production. They also collaborate with various departments to implement technology solutions that enhance both on-field performance and fan engagement.

AFC Bournemouth

Org chart

Teams

Sports and Performance

Leadership Team

Global Partnerships

Marketing and Communications Team

Operations Team

Information Technology Team

Offices

AFC Bournemouth

Org chart

Teams

Sports and Performance

Leadership Team

Global Partnerships

Marketing and Communications Team

Operations Team

Information Technology Team

Offices

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