AFC Bournemouth are a professional football club, formed in 1899, currently playing in the Premier League – the top tier of English Football. They are based at Vitality Stadium. 

The club are known as the Cherries and, as well as the men’s first team, also have a women’s team, an under-21s and an under-18s side. 

Off the pitch, the club support the local community through their Community Sports Trust. The Trust caters for all through its varied programmes and initiatives that run throughout the year. 

Vitality Stadium is also home to the club’s in-house hospitality & events team. The highly-experienced and dedicated events team provide conferencing and function packages for any occasion. 

AFC Business, AFC Bournemouth’s free-to-join business club, hosts monthly networking events and are a long-standing supporter of the local business community in Bournemouth. 

Video content including match highlights, press conferences and special features can all be found on afcbTV, the club’s free video content service. 

AFC Bournemouth’s club Superstore can be found located between the Vitality Main Stand and the Vitality Steve Fletcher North Stand. Everything from match kit to souvenirs can be purchased in store, or online.

Events

Retail

Sports

AFC Bournemouth

AFC Bournemouth's headquarters in Bournemouth, United Kingdom

This department focuses on coaching and performance development within the academy.

Academy Development

The Sports and Performance team at AFC Bournemouth is dedicated to optimizing the physical and mental performance of all players across their various teams, including the men's first team, the women's team, and the youth squads. The team includes roles such as sports therapists, rehabilitation therapists, sports scientists, performance analysts, and coaches, who work collaboratively to provide tailored training, injury prevention, rehabilitation, and performance analysis. Their collective goal is to ensure that each player reaches their highest potential, contributing to the overall success and competitiveness of AFC Bournemouth in the Premier League.

Sports and Performance

This department focuses on training and developing youth athletes across various age groups.

Youth Coaching

The Leadership Team at AFC Bournemouth is responsible for shaping and driving the strategic direction of the club. This team provides oversight and leadership in key areas such as global partnership activation, media and communications, ticketing, business operations, and marketing. They work collaboratively to enhance the club’s brand, ensure operational efficiency, and maintain strong connections with fans, the local community, and business partners.

Leadership Team

This department is responsible for identifying and evaluating potential talent for the academy.

Scouting Department

This department provides essential medical and therapeutic support for athletes at various levels within the organization.

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Other teams

Sports and Performance

Youth Coaching

Leadership Team

Scouting Department

Sports Medical Services