Graham leads our Media Analytics business unit as Global Managing Director of Media Analytics at Affectiva. A serial research innovator, he pioneered the integration of biometric and behavioral measures to mainstream brand and advertising research for 26 years as Executive Vice-President and Head of Global Research Solutions at Kantar Millward Brown. A frequent conference and media speaker, he has written and presented widely on topics including building successful brands, emotions in advertising, and neuromarketing. He studied experimental psychology at Oxford.
Current role