Affinitiv
Tony Rocco is an accomplished marketing specialist with extensive experience in driving revenue and enhancing client relationships across various sectors. Currently serving as GM Marketing Specialist at Affinitiv Inc since January 2020, Rocco focuses on data-driven solutions in the automotive industry. Previous roles include Account Development Manager at Nuvi, where Rocco leveraged social media analytics, and Sales Executive at TradeRev, innovating vehicle appraisal methods. Rocco has also held senior positions in media development and account management at PHMG Worldwide and Top Marketing, Media & Advertising, achieving significant sales milestones. Rocco's career began with roles at CDM Media, Telecom Brokerage INC., and OneIMS, demonstrating a strong foundation in sales and marketing strategies. Rocco holds an Associate's degree in Business/Commerce from Triton College.
Affinitiv
Affinitiv is a leading marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analyticcapabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle.