Product Development Team

The Product Development Team at Affinitiv is responsible for designing, building, and implementing innovative software solutions that enhance the marketing technology offerings for automotive clients. This diverse team collaborates on the development process, ensuring high-quality products through rigorous testing and quality assurance, while also providing technical support and training to maximize customer satisfaction and engagement. They drive the continuous improvement of products by integrating customer feedback and industry insights to optimize performance and efficiency across all dealership communications.