Affinity Ghana
Gideon Danso currently serves as the Head of Business Support at Affinity Ghana, overseeing all banking operations, which include managing channels, products, and setting up Customer Centres and Agency networks. Prior to this role, Gideon Danso held multiple positions at Advans Ghana Savings & Loans from May 2008 to October 2023, including Head of Business Standards and Solutions, Head of Micro and Retail Segment, Area Manager for the Northern Sector, and Branch Manager, focusing on customer acquisition and branch management. Additionally, Gideon Danso worked briefly as a consultant at Advans Bank Tanzania Ltd in 2015. Gideon Danso holds a Master of Business Administration from the University of Ghana and a Bachelor of Arts in Economics and Psychology from the same institution, as well as attending the Frankfurt School of Finance & Management in 2014.
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Affinity Ghana
Affinity Ghana Savings and Loans is a digitally-driven financial institution providing affordable and accessible financial products and services to individuals, micro enterprises and SMEs. Affinity Ghana is fully licensed and regulated by the Bank of Ghana, and currently offers 3 products: Affinity Daily (current account), Affinity Growth (savings account) and Affinity Future (investment account). Personal accounts have zero transactional or account maintenance fees, and you can open an Affinity Daily account now using only your Ghana card! Affinity Africa (founded in 2013), an established owner and operator of financial services companies in sub-Saharan Africa, made its first investment in 2015 acquiring PayFlex Microfinance Company Limited, a licensed deposit-collecting financial institution in Ghana that has been in operation since 2010. The acquisition was completed in 2020 and received a Savings and Loans license in 2022, and is now known as Affinity Ghana Savings and Loans.