Jay Balden

Director, Digital Product Management at Blue Cross and Blue Shield of Louisiana

Jay Balden has extensive experience in digital product management and technology within the healthcare sector, currently serving as Director of Digital Product Management at Blue Cross and Blue Shield of Louisiana since March 2002. Balden has also held roles such as Director of Marketing & Digital Technology, Manager of Digital Architecture, Web Architect, and Sr. Programmer Analyst during tenure at the same organization. Prior to this, Balden worked as an IT Specialist at Enron from July 2000 to December 2001. Academic credentials include a Bachelor of Science in Information Systems and Decision Sciences from Louisiana State University, earned between 1996 and 2000.

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