Patricia Princep

Patricia Princep is a knowledgeable marketing professional with extensive experience in performance marketing and analytics. Currently serving as a Performance Marketing & Analytics Specialist at Affinity Petcare since April 2023, Patricia previously held the position of Digital Marketing Strategist at Drinks&Co from September 2021 to April 2023. Prior roles include Brand Manager E-commerce at WINK Transforming Through Digital, where responsibilities involved defining and executing e-commerce strategies, and Biddable Media Specialist at OMD España, managing successful biddable campaigns. Patricia also served as a Paid Search Planner at OMD International, contributing to the development of global paid search strategies. Beginning the career as a Marketing Assistant during a Leonardo da Vinci Scholarship at Llangollen International Musical Eisteddfod, Patricia's educational background includes a Master’s degree in Advertising Management from ESIC Business & Marketing School and a Bachelor's degree in Business Administration and Management from Universitat de Barcelona.