Affinity Solutions
Christian Smythe currently serves as Vice President of Marketing Operations at Affinity Solutions, a position held since May 2019. Prior experience includes leading content acquisition and partner strategy at Bluebottlebiz, where responsibilities encompassed negotiating agreements and creating marketing campaigns. Smythe's career also features significant roles at IAC, where contribution to the launch of Atavist Books took place, and Penguin Group USA, focusing on eBook and audiobook sales. Earlier roles at Sony Electronics and Simon & Schuster involved managing digital content and eBook programs. Christian Smythe holds a BA in English from The Catholic University of America, earned between 1990 and 1994.
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Affinity Solutions
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Affinity is a provider of loyalty programs for financial institutions, insurance companies, and publishers in the U.S. It helps financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. It drives better business outcomes for financial institutions and marketers, leveragingreal-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.