Affinity Solutions
George Pratt currently serves as the AVP of Platform Partnerships & Revenue at Sports Innovation Lab, where responsibilities include leading revenue generation through licensing opportunities and expanding platform partnerships. Prior roles include Sr. Platform Director at Affinity Solutions, where George focused on programmatic data usage and market expansion, and Vertical Sales Director at G/O Media, achieving significant revenue growth. A track record of success includes various positions in sales and account management at S4M, AdTheorent, Evolve Media, LLC, OMD, and MediaVest, where George consistently exceeded revenue goals and developed strategic solutions for clients. George holds a Bachelor of Science in English Language and Literature from Bucknell University.
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Affinity Solutions
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Affinity is a provider of loyalty programs for financial institutions, insurance companies, and publishers in the U.S. It helps financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. It drives better business outcomes for financial institutions and marketers, leveragingreal-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.