Affinity Solutions
Mike Biamonte is a seasoned professional with extensive experience in technology and marketing, currently serving as Chief Innovation Officer at Affinity Solutions since November 1999. In this role, Mike focuses on developing innovative FI Commerce Media solutions that leverage data, AI, and strategic partnerships to enhance customer experiences. Prior to this, Mike held several key positions at Affinity Solutions, including Chief Product Officer and CTO, where responsibilities included leading teams to build data and analytic services using payment card purchase data and integrating marketing and analytics platforms for financial institutions. Before joining Affinity Solutions, Mike was the Online Marketing Director at Kaplan Higher Education, where initiatives included direct and institutional sales and online delivery of test prep products. Mike holds a Bachelor of Arts in English Language and Literature from Lafayette College.
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Affinity Solutions
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Affinity is a provider of loyalty programs for financial institutions, insurance companies, and publishers in the U.S. It helps financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. It drives better business outcomes for financial institutions and marketers, leveragingreal-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.