Affinity Solutions
Mike Zenor currently serves as Vice President of Data Insights and Strategy at Affinity Solutions since September 2021. Prior to this role, Mike Zenor spent over two decades at The Nielsen Company, concluding as Vice President of Product Development, where leadership in analytic product development was demonstrated, utilizing classical statistical methods and advanced techniques such as Bayesian and Machine Learning. Earlier in the career, Mike Zenor was an Assistant Professor at McCombs School of Business, The University of Texas at Austin, focusing on quantitative marketing research across undergraduate, MBA, and PhD programs, receiving multiple nominations for teaching awards. Mike Zenor holds a PhD in Marketing Research from the University of Florida, an MBA from the University of Iowa, and a BBA from the same institution.
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Affinity Solutions
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Affinity is a provider of loyalty programs for financial institutions, insurance companies, and publishers in the U.S. It helps financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. It drives better business outcomes for financial institutions and marketers, leveragingreal-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.