Affinity Solutions
Niharika V. is a Principal Data and Software Engineer at Affinity Solutions, with extensive experience in software engineering and data management. Since June 2020, Niharika has focused on developing scalable data pipelines using technologies like Hive, Impala, Spark, Python, and Shell scripting. Prior to this role, Niharika served as a Senior Software Engineer at Samsung Electronics America from August 2018 to March 2020, where responsibilities included building customer data assets and driving data-driven decisions to enhance customer experiences. Niharika's previous roles also include Senior Software Engineer at Nielsen, contributing to audience measurement metrics, and senior positions at ValueLabs and Infosys. Niharika holds a Bachelor of Technology (B.Tech.) in Electrical, Electronics, and Communications Engineering from GNITS, completed in 2011.
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Affinity Solutions
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Affinity is a provider of loyalty programs for financial institutions, insurance companies, and publishers in the U.S. It helps financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. It drives better business outcomes for financial institutions and marketers, leveragingreal-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.