Elsa Hou

Elsa Hou is an accomplished marketing professional with extensive experience in consumer product marketing and growth strategies. Currently, Elsa serves in a role at Affirm, focusing on consumer product marketing since July 2022. Prior to this, Elsa was the Marketing Director at Empower from January 2019 to June 2022, where efforts centered on making money management more accessible through an innovative app. Previous positions include Director of Growth Marketing at PSafe Technology, where performance marketing strategies contributed to over 20,000 installs per day, and Director of Marketing at Earnin, the first marketing hire for a company that revolutionized paycheck access. Additionally, Elsa held key marketing roles at Zoosk and Yahoo!, contributing significantly to user acquisition campaigns and product marketing initiatives. Elsa holds a Bachelor's degree in Economics from the University of California, Berkeley.