Yvonne Herrera

Yvonne Herrera is a seasoned executive with extensive experience in sales, business development, and strategic management across various industries. Currently serving as VP, Head of SMB & Partner Sales and VP, Head of Strategic Brands and Mid Market Sales at Affirm since September 2021, Yvonne previously held the position of SVP Business Development at Extend and led global customer management initiatives at American Express, overseeing a substantial P&L and spearheading strategies that significantly increased client acquisition. Yvonne's earlier career includes key roles at IBM, where strategic consulting was provided for mergers and acquisitions, and at CEMEX, where innovative commercial strategies and market intelligence initiatives led to notable revenue growth. Yvonne holds a Bachelor's in Business Administration and International Commerce from Tecnológico de Monterrey, a Certificate in Leadership Excellence from Harvard University, and a Minor in Business Studies from Grenoble Ecole de Management.