Maria Benton

Head Of Brand And Marketing at Australian Foundation For Disability (Afford)

Maria Benton has an extensive work experience in marketing and brand management roles. Maria is currently working as the Head of Brand and Marketing at the Australian Foundation For Disability (Afford), where they started in August 2022. Prior to that, they worked as a Senior Marketing Specialist at the same organization from June 2022 to July 2022.

Before joining Afford, Maria worked as a Marketing Campaign Manager - Oncology at GenesisCare from July 2020 to April 2022. In this role, they were responsible for developing and implementing integrated marketing strategies and plans, managing digital marketing channels, and launching new oncology centers. Maria achieved success with Facebook ads generating over 3 million impressions and increasing link clicks.

Maria also held the position of Marketing Manager at ScoliCare from September 2019 to March 2020, where they gained experience in marketing management. Prior to that, they worked as a Marketing & Content Manager at Sonic Clinical Services from May 2017 to August 2019, showcasing their skills in marketing and content creation.

Maria started their career as a Marketing Specialist at the National E-Health Transition Authority (NEHTA) from October 2010 to November 2012. Before that, they worked as a Marketing Coordinator - Hospital Sector at PAUL HARTMANN PTY LTD from May 2008 to October 2010.

Maria began their marketing journey at Healthdirect Australia in November 2012 as a Marketing Manager. During their time there, they developed marketing strategies, conducted market research, managed national integrated campaigns, and advocated for the organization's policies. Their achievements include developing strategic plans, improving Google Ads performance, and increasing website sessions and awareness through integrated campaigns.

Maria Benton earned a Bachelor of Business and Commerce degree in International Business from Western Sydney University, completing their studies between 2001 and 2003. In addition to their formal education, Maria has obtained various certifications in fields such as Digital Marketing, Social Media, Content Marketing, Email Marketing, Understanding & Analyzing Financial Statements, Google Ads, and Frontline Leadership.

Links

Timeline

  • Head Of Brand And Marketing

    August, 2022 - present

  • Senior Marketing Specialist

    June, 2022