Hoa Bui

Sr. Digital Marketing Manager at Affordable Care

Hoa Bui has over 30 years of experience in various roles related to digital marketing, customer service, and system engineering. Most recently, they joined Affordable Care as a Sr. Digital Marketing Manager, where they focus on dental practice solutions in the United States. Prior to that, Hoa worked as a Sr. Digital Marketing Manager at Zinus, where they led a data-driven team and implemented digital marketing strategies across multiple platforms. They also served as a Senior Manager, Digital Paid Media at LL Flooring, where they managed various marketing channels and executed integrated campaign strategies. In addition, Hoa has experience as a Director of Marketing & Customer Service at BodyNMind, Inc., where they managed client relationships and analyzed data for CRM growth. Earlier in their career, Hoa worked as a Director of Digital Marketing at Thz, Inc., a Search Engine Data Analyst at Prime Interactive, a Principal System Engineer at BAE Systems, Inc., a Lead System Engineer at Lockheed Martin, and a System Engineer at GE. In these roles, they gained expertise in marketing strategy development, campaign management, system engineering, and algorithm design.

Hoa Bui's education history is as follows:

Hoa Bui attended Syracuse University from 1986 to 1989 and obtained a Bachelor of Applied Science (B.A.Sc.) degree in Physics.

From 1989 to 1992, Hoa Bui pursued further education at Syracuse University and completed a Master of Science (MS) degree in Electrical and Electronics Engineering.

During the same period, Hoa Bui also enrolled in the General Electric's Advanced Course In Engineering ABC Courses, where they earned another Master of Science (MS) degree in Engineering Physics/Applied Physics.

In terms of certifications, Hoa Bui acquired the following:

- In May 2019, they obtained the Microsoft Certified Professional (MCP) certification from Microsoft.

- In 2020, they received the Search Ads 360 Certification from Google.

- They completed various courses related to social media marketing and advertising in 2022, including the Meta Social Media Marketing Professional Certificate, Meta Social Media Marketing Specialization, Advertising with Meta, Fundamentals of Social Media Advertising, Introduction to Social Media Marketing, Measure and Optimize Social Media Marketing Campaigns, Meta Social Media Marketing Specialization, and Social Media Management, all from Coursera.

- In 2014, they obtained certifications in Google AdWords and Google Analytics Fundamental from Google.

- Additionally, they achieved the SAS Global Certification Base Program from SAS, although the specific date is not provided.

This summarizes Hoa Bui's education history and certifications.

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