Fritswa Baffour

Marketing Strategy at African Film Festival, Inc.

Fritswa Baffour is an accomplished professional with extensive experience in music, marketing, and brand strategy. Currently serving as CEO at Freetown Music since September 2023 and holding a marketing strategy role at African Film Festival, Inc. since October 2022, Fritswa has also been involved with various companies as a songwriter, composer, and voice-over artist since 2018. Previous positions include VP of Content & Partnerships at StarNews Mobile, marketing strategy account lead at space150, and roles at Nike and Creative Artists Agency focusing on brand innovation, music touring, and strategy. Fritswa's foundational education includes a Bachelor of Arts from Cornell University, an MBA from NYU Stern School of Business, and studies at HEC Paris and Notre Dame School.

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