African Film Festival, Inc.
Fritswa Baffour is an accomplished professional with extensive experience in music, marketing, and brand strategy. Currently serving as CEO at Freetown Music since September 2023 and holding a marketing strategy role at African Film Festival, Inc. since October 2022, Fritswa has also been involved with various companies as a songwriter, composer, and voice-over artist since 2018. Previous positions include VP of Content & Partnerships at StarNews Mobile, marketing strategy account lead at space150, and roles at Nike and Creative Artists Agency focusing on brand innovation, music touring, and strategy. Fritswa's foundational education includes a Bachelor of Arts from Cornell University, an MBA from NYU Stern School of Business, and studies at HEC Paris and Notre Dame School.
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African Film Festival, Inc.
African Film Festival, Inc. (AFF) is dedicated to advancing an enhanced understanding of African culture through the moving image. It offers diverse platforms for the wide distribution of African media through its flagship annual film festival and complementary year-round programming. AFF is committed to increasing visibility and recognition for African media artists by introducing African film and culture to a broad range of audiences in the United States and abroad, bypassing economic, class and racial barriers. In 1990, AFF’s founders established goals that continue to enrich the organization mission and organizational development: To use African cinema to promote and increase knowledge and understanding of African arts, literature and culture; To develop a non-African audience for African films; To expand the opportunities for the distribution of African films in the United States and abroad.