Mervyn Naidoo

African Sales Company (ASCO) is an expert in luxury, authentically connecting beauty brands with people across Sub-Saharan Africa through our three business pillars, Distribution, Retail and Communication. We promote the fundamental values of PEOPLE, ENTREPRENEURSHIP and PERFORMANCE We are the preferred distributor of leading international fine fragrance and cosmetic brands in Southern and Sub-Saharan African markets; providing access to a comprehensive domestic network. The Group operates five own retail brands, across twenty-two B&M doors with connected online platforms and an e-commerce shop. Our embedded communication agency, Velvet Luxe, offers clients luxury specialised full-service media, marketing and promotional solutions. Get a full understanding of what we are all about on our website: