Marcelo Paura has extensive experience in product management, currently serving as Head de Produto at Afya since June 2019, where the focus is on enhancing the integration of digital solutions and developing an AI assistant for medical professionals. Prior roles at Afya include Group Product Manager and Senior Product Manager, leading initiatives that resulted in strategic growth and improved clinical decision-making tools such as Afya Whitebook. Marcelo also launched Nursebook, the first app for nursing professionals at Afya. Previously, Marcelo worked at Match from September 2011 to June 2019, initially as Product Coordinator focused on CRM and product monetization and later as Customer Care Coordinator, leading customer service teams and integrating user feedback into product development. Marcelo holds a degree in Journalism from Estácio and is currently pursuing an MBA in Digital Business Management and Artificial Intelligence at USP/Esalq, expected to complete in May 2025.
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