Marcelo Gonzalez

CX Measurement Lead, Americas at AGCO Corporation

Marcelo Gonzalez currently serves as the CX Measurement Lead for the Americas at AGCO Corporation since September 2021, following a role as a Market Research Analyst. Previously, Marcelo held the position of Head of Market Research and Operations at Rochi Consulting, S.A. de C.V. for nearly a decade, collaborating with multinationals and regional firms across Central America and the Dominican Republic. Early career experience includes project management at Innvestiga Consultores and serving as a Sponsorship Coordinator at SOS Children's Villages. Marcelo holds an MBA with a concentration in Marketing from Universidad de Valparaíso and a BBA in Business Administration and Management from Universidad Dr. José Matías Delgado.

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