Claudio Alves

Claudio Alves is an experienced strategy and branding professional with a diverse background in digital communications and content production. Currently serving as Strategy Director at Agência SoWhat since April 2021, Claudio leads strategic planning projects for high-profile clients including Hering, Grupo Boticário, Globo, Arezzo, Ambev, and Volvo. Prior experience includes roles as a Branding & Communications Analyst at O Boticário, focusing on integrated communication strategies, and a Digital Analyst at Gazeta do Povo, where Claudio planned personalized branded content projects. Claudio also co-founded Blueprint Films, serving as Executive Producer, and has a background in editing and motion design at Lments Films and content editing at NZN. Claudio holds a Master's degree in Professional Communication from ESIC Business & Marketing School and a Bachelor's degree in Journalism from Pontifícia Universidade Católica do Paraná.