Alisa Groocock

Alisa Groocock is the VP of ABM Advisory at Agent3. Alisa has over six years of experience in customer-obsessed strategy development and operationalization. Forrester is one of the most influential research and advisory firms in the world, where they worked as the Vice President and Principal Analyst from September 2016 to December 2021. In this role, they advised over 400 demand and ABM leaders to create account-centric marketing strategies, and architect innovative campaigns using modern approaches and technologies. Alisa is also a recognized ABM expert with strong delivery of groundbreaking models and best practices.

Prior to Forrester, Alisa was the founder and owner of Pivotal Insights Group from March 2015 to September 2016. Pivotal Insights Group was a customer insights consultancy that helped technology companies drive growth through customer understanding. Alisa has a proven track record in helping companies operationalize customer-obsessed strategies, execute successful campaigns and modernize their sales, marketing and product performance.

Alisa Groocock has a MBA in Marketing from The Wharton School and a BA in Political Science from University of California, Berkeley.

Their manager is Clive Armitage, CEO. They are on a team with Paul Mackender - Chief Revenue Officer, Daniel Sands - Chief Innovation Officer.