Alisa Groocock

Alisa Groocock is an experienced Account-Based Marketing Leader at UiPath, with significant expertise in marketing, ABM, and demand generation. Alisa has a strong background working with top enterprise customers and building innovative marketing programs using modern technologies. Alisa's career highlights include advising marketing leaders, leading successful ABM initiatives, and driving revenue growth through strategic partnerships and campaigns. With an MBA in Marketing from The Wharton School and a BA in Political Science from the University of California, Berkeley, Alisa brings a wealth of knowledge and experience to their role.