Lucas Molon Meucci

Lucas Molon Meucci has extensive experience in CRM, growth, and marketing, currently serving as Partner and Head of CRM, Growth & Marketing at Agibank since March 2021. Responsibilities encompass leading digital and commercial CRM initiatives, user acquisition, offline media, content, branding, public relations, social media, SEO, CRO, and analytics. Notably, Lucas pioneered an end-to-end journey via WhatsApp, achieving a significant increase in digital sales and ROI. Previous roles at Itaú Unibanco involved senior digital analytics, product management, and CRM, with a focus on omnichannel strategies and data-driven insights to enhance customer experiences. Education includes a degree in Production Engineering and certifications in Digital Transformation and Product Management from reputable institutions.