Fred Nichols

Fred Nichols serves as the Executive Vice President and Chief Sales & Marketing Officer at Huma since April 2023. In addition to this role, Fred currently holds positions as a Board Member at Agricenter International and Crusonia on the Delta, and serves as a Mentor at AgLaunch, providing guidance to ag tech start-ups. Previously, Fred had a significant tenure at Archer Malmo, where the role of Senior Vice President/Group Account Director involved leading the agricultural practice with various high-profile clients. Fred's marketing expertise was further developed through positions at McCormick Company, DDB, and Simantel Group, among others. Fred also operated Nichols Farms and directed accounts at Rhea + Kaiser, contributing to multiple new product launches. Fred holds a degree from Purdue University.