Alex Caballero

Alex Caballero is an experienced marketing professional currently serving as the Digital Marketing Manager at TXAT / Aguila Ammunition USA since March 2022, where responsibilities include planning social media content, developing customer-driven website strategies, and enhancing website design and metrics analysis. Prior to this role, Alex spent nearly nine years at Way Companies, progressing from Marketing Associate to Marketing Lead, where noteworthy achievements included executing online social media marketing tactics, maintaining website content, and leading a marketing team. Alex began a career in journalism as an Opinion Writer for The Daily Cougar, conducting interviews and researching various topics. Alex holds a Bachelor's Degree in English Language and Literature from the University of Houston and an Associate of Arts from Lone Star College.