Alistair McLaren

Alistair McLaren is a seasoned marketing and communications professional with extensive experience in the agricultural sector. Currently serving as the Senior Strategic Communications Manager at the Agriculture and Horticulture Development Board (AHDB) since March 2023, Alistair is responsible for developing communication strategies aligned with business goals and managing a portfolio of marketing communications. From July 2016 to February 2023, Alistair held the position of Senior Marketing Communications Manager at AHDB Dairy, where notable achievements included significantly increasing sector awareness and enhancing engagement through various channels. Prior experience at NFU Mutual encompassed several roles, including Marketing Communications Specialist, where successful campaigns drove substantial sales growth and customer engagement. Alistair's educational background includes a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing and a degree from Newcastle University.