Dallas Roumayah

Dallas Roumayah serves as the Senior Digital & Brand Marketing Director at AHF since April 2022, focusing on optimizing media strategies and enhancing customer experiences through CRM and website improvements. Previously, Dallas held the role of Senior Manager for Direct Response Marketing at Carhartt, where management of a team of eight aimed at boosting growth across direct-to-consumer and direct-to-business segments. Dallas's extensive background includes senior digital marketing roles at La-Z-Boy, where initiatives led to significant sales increases, and earlier positions in brand management and publications management. Dallas holds an MBA from Walsh College and a BFA from the College for Creative Studies.