Anette Schouls

Anette Schouls has a diverse work experience in various companies. In their current role as Vice President Digital Customer Products at Ahold Delhaize since August 2023, they are responsible for overseeing the development and management of digital customer products. Prior to this, they worked as the Sr. Director Digital Product at Ahold Delhaize from August 2021 to September 2023.

Before joining Ahold Delhaize, Anette held various roles at KLM. From October 2017 to July 2021, they served as the Head of Digital Travel & Recovery Products, where they were responsible for all digital product experiences during the customer journey. Anette also worked as the Product Manager Digital Lounge | E-commerce from April 2015 to October 2017, managing a team of Product Owners and leading the "Digital Lounge" project. Additionally, they served as the Product Owner Mobile App | E-commerce from October 2014 to April 2016, focusing on improving sales and servicing KPIs.

Prior to their time at KLM, Anette worked at Service2Media as the Head of Marketing from October 2013 to October 2014. In this role, they planned and executed digital marketing campaigns for the company's product portfolio. Anette also worked as the Digital Campaign Manager & Marketing Analytics from December 2011 to September 2013, coordinating marketing campaigns and managing online marketing activities.

Anette's early career experience includes roles at AIESEC. From September 2010 to September 2011, they were part of the National Support Team, organizing national events and coaching team members. Prior to that, they served as the VP Outgoing Exchange Coordinator Maastricht for AIESEC from June 2009 to July 2010, leading a team and managing the outgoing exchange program.

Overall, Anette Schouls has a strong background in digital product management, marketing, and event organization.

Anette Schouls has a Bachelor's degree in International Business Administration from Maastricht University, which they obtained from 2006 to 2010. Anette also completed a Bachelor Exchange Semester in Marketing & Supply Chain Management at the National University of Singapore in 2009. In addition, Anette has a Master's degree in Business Administration with a specialization in Marketing Management from the Rotterdam School of Management, Erasmus University, which they obtained from 2010 to 2011. Furthermore, they hold several certifications, including SAFe® 4 Certified Product Owner/Product Manager from Scaled Agile, Inc., obtained in 2017, and the Google Analytics Individual Certification from Google, obtained in 2013. Anette also completed the SAFe® 4 Practitioner certification in June 2017.