Avinash Tripathi

Hi, I’m Avinash Tripathi, a serial entrepreneur, inbound marketing strategist, and legal tech innovator with a passion for the intersection of AI, content, and brand visibility.

In 2023, I co-founded AI Monitor, a platform that tracks how brands are discovered, cited, and represented across AI-powered engines like ChatGPT, Perplexity, and Google’s AI Overview. My focus lies in AI Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), helping businesses structure their messaging to earn visibility in a world where answers come before links.

Over the past two decades, I’ve built and led multiple startups, each rooted in a strong inbound marketing foundation. From scalable content systems to conversion-driven strategies, my approach has always been about earning trust, not just attention.

Today, I help brands evolve beyond traditional SEO into an AI-first inbound playbook, where visibility begins with credibility, and lasting impact comes from being the trusted answer. Because in a world of chatbots and generative search, the brands that win aren’t just discovered, they’re remembered.