Katherine McAuliffe

Katherine McAuliffe is an accomplished marketing professional with extensive experience in customer engagement, retention, and lifecycle marketing across various sectors. As a Marketing Manager for Customer Engagement & Retention at AIA Australia since September 2023, Katherine focuses on enhancing member experiences. Previously, at RACV, the role involved designing personalized member journeys and communication strategies. At Australian Unity, Katherine led marketing communication strategies for Private Health Insurance and Banking, while roles at EnergyAustralia included Customer Lifecycle Marketing Lead and Campaign Lead, emphasizing customer retention. Katherine's earlier positions include Marketing Manager at iSelect, Senior Communications Consultant at AGL Energy, and various roles at 7-Eleven Australia and Coles Group, contributing to strategic marketing initiatives and campaign management. Education includes a Bachelor of Arts in Psychology and Sociology and a Business degree in Marketing from Monash University, complemented by a Marketing Week Mini MBA.