Alexandra Lee Abraham

Alexandra Lee Abraham serves as the Associate Director of Brand & Digital Marketing at AIA Malaysia since March 2021, previously holding the position of Senior Manager in the same department. Prior experience includes working as the Head of Brand Marketing and Communications at Zurich Insurance Company Ltd, where Alexandra led a team in executing branding initiatives and digital activations to enhance brand perception. Additional roles included Executive Manager of External and Digital Communications and Manager of Marketing Communications at GREAT EASTERN, where Alexandra focused on integrated campaigns and event planning to boost brand affinity. Earlier career experience also encompasses positions at EPAPR and Spencer Azizul Advertising, primarily in marketing communications and media planning. Alexandra holds a Bachelor of Arts in Communication & Media Studies from Monash University and completed Canadian Pre-U at Taylor's University.