Nur Asheila Abdul Taib

Nur Asheila Abdul Taib is a Data Scientist with a diverse background in data analytics and research. Currently serving as a Specialist Data Scientist at AIA Malaysia, Nur developed a customer engagement model utilizing the Recency-Frequency-Duration framework for optimized customer segmentation. Prior experience includes managing performance and data analytics at Prudential Assurance Malaysia Berhad and working as a Data Scientist at AINQA, where predictive models were built. Nur has held teaching roles at Tunku Abdul Rahman University College and University of Malaya, delivering lectures to large student groups. Academic qualifications include a Master of Science in Computational Modelling from Universiti Malaysia Sarawak and a Bachelor's degree in Computational and Applied Mathematics from University of Malaya.