Tran T. Lien Phuong

Tran T. Lien Phuong is an accomplished marketing professional with extensive experience in customer marketing and communications. Currently serving as Associate Director of Customer Marketing at AIA Vietnam since March 2018, Tran focuses on enhancing customer insights and engagement strategies to drive loyalty and retention. Prior roles include Associate Director of Marketing Proposition and Senior Manager of Brand and Communications at Dragon Capital Group Limited, where Tran contributed significantly to corporate communications. Tran also held positions in marketing and communication at EuroCham Vietnam and HSBC, beginning a career with a solid educational foundation, including a Master's degree in Marketing from CFVG and Bachelor's degrees in English Linguistics & Literature and Corporate Finance.