Kelly Lorenz

Kelly Lorenz serves as the Associate Director of Business Growth & Engagement at AICPA since April 2020, leading strategic planning, forecasting, and budgeting for the Americas region while facilitating the Future of Finance Leadership Advisory Group. Prior to this, Kelly held various roles at Blue Cross NC from 2014 to April 2020, including Manager of Enterprise Innovation, where responsibility included leading a team focused on health industry trends, and Senior Strategic Advisor, Innovation and Strategic Planning, focused on evolving BCBSNC's Innovation Practice. Earlier experiences include positions at Samanage, Apsis Sweden AB, Bronto Software, The Zimmerman Agency, and RBW, totaling significant experience in marketing strategy, campaign effectiveness, and client engagement. Kelly earned a BSBA in Marketing, Advertising, and Sociology from Appalachian State University in 2006.