Michela di Giorgio Martin

Michela Di Giorgio Martin, MS has a diverse work experience in marketing and coordination roles. Michela is currently working at AICPA as the Lead Manager - Social Media, where they have successfully implemented a social media influencer marketing program and toolkit for students. Michela has also achieved significant growth in membership through the creation of editorial calendars and key campaigns targeting students. In addition, they revamped the AICPA Legacy Scholarship campaign, resulting in an increase in applicants.

Prior to their role at AICPA, Michela worked at the ITA - Italian Trade Agency as a Senior Marketing Specialist. Michela conducted research and worked closely with Italian associations and companies to develop and plan creative marketing campaigns. Michela also executed successful inbound marketing campaigns for event promotion, resulting in an increase in qualified leads.

Before that, Michela worked at EC English Language Centres, where they held roles as an Accommodation Coordinator and in Admissions.

Michela Di Giorgio Martin, MS has a Master of Science (MS) degree in Marketing/Digital Marketing from Florida International University in 2018. Prior to that, they obtained a BA in Criminology from the University of Florida in 2011. Michela also holds an AA degree in Associates in Arts from Edison State Community College, which they received in 2009. In terms of additional certifications, Michela has completed various courses such as Career Launchpad: Modules 1-5 from AICPA in 2023, Hubspot Content Marketing in 2018, Adwords Display Certification from Google in 2018, Inbound Marketing from HubSpot in 2018, Adwords Search Certification from Google in 2018, Hubspot E-mail Certificate from HubSpot in 2018, Adwords Video Certification from Google in 2018, and a TEFL Certificate obtained in 2012.