AIDA Cruises
Melanie Marra is a seasoned marketing professional with extensive experience in eCommerce and customer engagement. Currently serving as Vice President of Marketing & eCommerce at AIDA Cruises since March 2020, Melanie has held notable positions within the company, including Director of eCommerce & Customer Engagement and Director of eCommerce. Prior to this, Melanie worked at MediaMarkt Saturn Marketing GmbH from December 2018 to March 2020, where roles included Department Manager of Campaigns & Social Media and Department Manager of Online Platforms. Additionally, Melanie served as Interim Marketing Head for Deutschland at MediaMarktSaturn and held various leadership positions at Wunderman from July 2004 to December 2016. Melanie holds a Bachelor of Arts degree in Applied Linguistics, Literary Studies, and Italian from Ruhr University Bochum, completed between 1996 and 2000.
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AIDA Cruises
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With the commissioning of the first ship in 1996, we have given the modern cruise industry a distinctive face. AIDA Cruises has been part of the Carnival group since 2004. Costa Crociere, the continental European Carnival subsidiary headquartered in Genova, is responsible for AIDA Cruises.