Antonio Merino Martinez

Antonio Merino Martinez is a seasoned professional with extensive experience in the hospitality industry. Currently serving as a member of the advisory board at HIP (Hospitality Innovation Planet) and as a partner director at the Club Empresarios Madrid, Antonio plays a crucial role in fostering business synergies and providing valuable resources for entrepreneurs and enterprises. As the vice president treasurer of AIDABE, Antonio leads strategic initiatives and represents the organization in key events. Additionally, as the founder and CEO of MyHorecApp, Antonio has developed an innovative mobile application utilizing photography and AI to assist hospitality businesses with daily operations. Antonio's previous roles include F&B Manager at Pastry & Coffee, co-founder and CEO of Educachef, and various consulting positions with Auren Personas, RIU Hotels & Resorts, Grupo Restalia, and Meliá Hotels International, focusing on operational strategies and business development in the food and beverage sector.