Eduardo Serrano Martínez

Eduardo Serrano Martínez serves as a Partner and General Manager at ESMA since January 2010, specializing in Strategic Management, Marketing, and Operations for the tourism and hospitality sectors. As President of AIDABE since January 2003, Eduardo leads efforts to advance the Food and Beverage service profession in Latin America, Portugal, and Spain. Additionally, Eduardo is a Shareholder in both RestoMetrics APP and Check, Foodtech Revolution, and coordinates the F&B Master's Degree program at Basque Culinary Center. With extensive experience as a lecturer and consultant in various educational institutions and businesses, Eduardo also played a pivotal role in The Wine Storming Seminars and :edeoh:, while previously acting as Corporate Food & Beverage Director for PALAFOX HOTELES. Eduardo holds an MBA and multiple diplomas in Hotel Management and Asset Management, contributing to an extensive background in the industry.