Anurag Kumar

Anurag Kumar is a seasoned marketing professional currently serving as the Chief Marketing Officer and part of the Founder's Office at Aidetic since January 2025. Prior to this role, Anurag was the Head of Marketing at Fyrii from September 2023 to January 2025, where key achievements included enhancing user acquisition through performance marketing and developing targeted Account-Based Marketing campaigns aimed at major banks. Anurag also played a significant role in brand marketing at both Fyrii and Fabric, successfully executing organic lead generation campaigns and crafting content for influencer marketing. Anurag's career began at Ladder Media, managing a diverse portfolio of brands and ensuring their strategic growth. Anurag holds a Bachelor of Technology in Mechanical Engineering from the Indian Institute of Technology (Indian School of Mines), Dhanbad.