Lyba Abbasi

Lyba Abbasi is a skilled marketing and graphic design professional with extensive experience in social media management, branding, and public relations. A tenure at AIESEC included roles as Global Social Media Content Creator, Country Head for Marketing & Public Relations, Regional Head for Marketing & Public Relations, and Human Resources Director. Achievements include leading impactful marketing campaigns that significantly boosted brand awareness and engagement. In addition, work as a Graphic Designer has involved creating unique logos, brand identities, and marketing materials for various clients. Further experience as a Branding & Content Associate at Waves and a Marketing Associate at The Innovative Shift highlights a strong ability to enhance brand positioning through targeted strategies, alongside generating leads as an Account Executive at Motive. Lyba Abbasi holds a Bachelor's degree in Graphic Design and Animation from Fatima Jinnah Women University Rawalpindi.