Katrina Shan

Katrina Shan is an accomplished marketing professional with extensive experience in brand management and marketing strategy across various industries. Currently serving as a Senior Marketing Manager at Aigle since June 2022, Katrina oversees brand marketing functions including planning, social media, public relations, visual, and media. Additionally, Katrina leads marketing and sponsorship for TEDxZhuJiangNewTown, orchestrating city-level TED talk events focusing on themes such as Greater Bay Area development and LGBT issues. Previously, Katrina held the position of Senior Brand Marketing Manager at Levi Strauss & Co., where responsibilities included brand strategy and campaign execution, and was instrumental in driving brand marketing at Carlsberg Group and Heineken China. Katrina began their career in account servicing at DDB China Group, working with major clients like Wrigley's and P&G. Educational credentials include a bachelor's degree in Intercultural Business Communication from Aalborg University and a bachelor's degree in Translation from Guangdong University of Technology.