Derek Boyles

Derek Boyles is a seasoned creative professional with extensive experience in leadership roles across multiple organizations. Currently serving as Director and Creative Director at AIME: Innovation Without Limits since October 2020, Derek previously held the position of Creative Programmes Manager at Primark until May 2021. Derek's career also includes significant tenures at Shop Direct Group, where Derek was Head of Creative from March 2011 to March 2019, overseeing a major transition to a mobile-first strategy. Earlier experiences include roles as Senior Creative Manager and Creative Manager at Shop Direct from 1997 to 2011. Derek holds a Bachelor's Degree in Graphic Design from Liverpool John Moores University, obtained between 1991 and 1994, and an additional BA (Hons) in Graphic Design achieved from the same institution between 1989 and 1992.