Aimia Foods Ltd
Charles Fitches is an accomplished sales professional with extensive experience in leadership roles across various sectors. As Sales Director at Aimia Foods Ltd since March 2005, Charles is a key member of the Board and Senior Leadership Team, overseeing sales and business development across Retail, Wholesale, Vending, Outsourcing, and Export. Previously, Charles served as Business Development Director, focusing on strategic direction for the Retail and Business Development teams, and held the position of Head of Sales - Retail, where responsibilities included setting annual budgets. Earlier career roles include Retail Channel Controller at Frontline and Area Sales Manager at Cadbury Trebor Bassett. Charles holds a 2:1 BA Honours degree in Business Studies from The University of Sheffield.
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Aimia Foods Ltd
We’re a food and drinks manufacturer located in Haydock, North West England. Founded in 1981, we started out manufacturing and supplying dry powder products such as coffee, hot chocolate and soups for sale into the vending industry. We now employ over 300 people; with an annual turnover of £90m and operate a broad product portfolio across retail, food service, vending, cash & carry in the UK and export markets. Two thirds of our sales come from hot drinks and we are the brand owner for Horlicks in the UK, Ireland and Europe. In addition to our range we provide co-manufacturing, outsourcing, and brand management solutions for large multi-national companies. We hold a BRC AA+ rating for our excellence within food safety, the internationally recognised benchmark for quality standards and have food safety approvals in place with several UK retailers. We are part of the Cott Corporation, a world leader in coffee and water but operate semi-autonomously specialising in innovation in coffee, beverages and foods, with specific expertise and capabilities in dry powder blending and packing.