Paul Lacey drives commercial development and client success through the deployment of our proven loyalty platforms and services for the EMEA region, including leadership of the Air Miles coalition in the Middle East. Prior to his current role, Paul held senior management positions at Aeroplan in Canada, a coalition loyalty program now owned by Air Canada, Air Miles in the Middle East and as part of the global business development function in London, responsible for the development of retail coalition and frequent flyer programs. Paul was also Senior Loyalty Manager for Qatar Airways for over three years, developing and implementing the loyalty strategy for the airline and provided an award winning and profitable world-class loyalty program. He is qualified in Tourism, Business and Finance from the University of Bournemouth, England, and is a graduate of the Canadian Advertising Agency Practitioners course.
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Aimia
Aimia Inc is a Canada-based data-driven marketing and loyalty analytics company. The Company operates in the following business segments: Coalitions and Insights & Loyalty Solutions (ILS). Within Coalitions segment, the Company has interest in, and joint control with Grupo Aeromexico, the owner and operator of Club Premier, a Mexican coalition loyalty program, and an investment in Think Big, the owner and operator of BIG, AirAsia and Tune Group's loyalty program. Within the ILS, the Company provides clients with end-to-end loyalty solutions across the globe with operations in the Americas, Europe and Asia Pacific. The ILS business provides clients with loyalty strategy, program design, implementation, campaign, analytics and rewards fulfillment, as well as deploys the Company's loyalty platforms, including the Aimia Loyalty Platform Enterprise and Aimia Loyalty Platform Software as a Service (SAAS). ILS includes also the Air Miles Middle East program.
