Anne Poueymidanette

Anne Poueymidanette has extensive experience in marketing and procurement, primarily with Air Liquide since 2006. Currently serving as Directrice marketing digital et communication client for the IM France, Ibérie, and Italie business unit, Anne has successfully implemented lead generation activities and defined strategies for acquisition and marketing automation. Previous roles at Air Liquide include Responsable marketing innovation, where Anne led the development of a connected welding gas cylinder and conducted in-depth marketing studies, and Chef de produit gaz de l'air, aiding European subsidiaries in investment projects. Early career experience includes procurement roles at Renault and Sanofi. Anne holds a Mastère in Digital Humanities from Sciences Po and a Mastère in International Purchasing Management from ESSEC Business School, along with an engineering degree from Grenoble INP and additional education from London Business School and the University of Wisconsin-Madison.