Shannon Keffer

Shannon (Cacho-Negrete) Keffer is a Digital Marketing Manager specializing in Paid Media at AirDNA since November 2022. Previously, Shannon held various roles at Namely, including Manager of Digital Marketing, where responsibilities included managing a demand generation team and refining conversion funnel strategies, and Senior SEM/SEO Specialist, with notable achievements in creating paid search campaigns and increasing organic traffic. Earlier experience includes positions as Search Engine Marketing Specialist at TopSpot Internet Marketing, Client Service Consultant at Airswift, and Assistant Relationship Manager and Credit Operations Specialist at Amerisource Business Capital. Shannon holds a Bachelor of Science in Hotel and Restaurant Management from the University of Houston, earned in 2016.