Mollie Hansen

Chief Marketing Officer at Airstream

Mollie Hansen's work experience begins in 1992, when they joined Nike as a Merchandising Manager. Mollie played a key role in changing the way athletic brands present themselves during the company's transition to operating its own retail operations and concept shops. From 1994 to 1997, Hansen worked as a Visual Merchandising Manager at Columbia Sportswear. Mollie then moved to adidas, where they started as the Director of Visual Marketing & Merchandising and eventually advanced to become the Head of Retail Marketing. At adidas, they oversaw the design and development of all retail spaces, including concept shops, points of purchase, and outlets. In 2005, Hansen joined Converse as the Director of Retail Marketing, a role they held until 2011. During their tenure at Converse, they were responsible for directing retail marketing initiatives. Finally, Hansen joined Airstream in 2011 as the VP of Marketing and later became the Chief Marketing Officer. In these roles, they oversaw all brand positioning, including advertising, retail marketing, public relations, media messaging, product research, and brand partnerships. Under their leadership, Airstream experienced significant growth, with quadrupled weekly unit output and a growing online community.

Mollie Hansen attended the University of Missouri-Columbia from 1986 to 1992, where they pursued a degree in Human Environmental Science and Journalism. Mollie later enrolled in the Executive Education Program at the University of Notre Dame, although the specific years of this educational experience are unknown. The field of study for the Executive Education Program is also not specified.

Links

Previous companies

Columbia Sportswear logo
Adidas logo
Nike logo

Timeline

  • Chief Marketing Officer

    January, 2018 - present

  • VP of Marketing

    June, 2011

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