Annie Xiaoliu Lin

Marketing Director at Airswift Technology Limited

Annie Xiaoliu Lin has a diverse work experience spanning several industries. Since October 2022, they have been working as the Marketing Director at Airswift. Prior to that, they served as the Global Marketing Lead at Geoswift starting from April 2020. From January 2017 to April 2020, Annie worked as a Marketing Project Consultant at IMPACT Marketing International, Inc., where they provided consultation to clients in the education industry.

Annie also has experience in the technology sector, having worked as a Marketing Manager at Samsung Electronics from December 2012 to February 2016. In this role, they led integrated marketing campaigns for various mobile products. Annie Xiaoliu was responsible for developing launch marketing plans, managing creative projects, media planning, and evaluating ROI.

Before Samsung, Annie was a Brand Manager at Johnson & Johnson, where they oversaw the global sanitary protection brand, Carefree. Annie Xiaoliu'sresponsibilities included brand strategy, new product development, campaign management, sales forecast, and P&L management.

Annie started their career at Citigroup in 2010 as an MBA Summer Associate. Here, they supported communication projects for Citi Global Transaction Services Asia Pacific and contributed to the development of a marketing tool for corporate clients.

Additionally, Annie has experience in media production as an Assistant Manager for production at Sinovision Inc and as a Programming Director at China Central Television.

Overall, Annie Xiaoliu Lin has held various roles in marketing and media in different industries, displaying a range of skills and expertise.

Annie Xiaoliu Lin has a diverse education history. Annie Xiaoliu started their academic journey at the Communication University of China, where they pursued a Bachelor's degree in Film/TV directing from 1999 to 2003. Annie Xiaoliu then furthered their studies and attended Syracuse University from 2004 to 2007, where they obtained a Master of Fine Arts degree with a specialization in Video Art. Later on, they pursued another Master's degree at the HKUST Business School from 2009 to 2011, specializing in Business Administration.

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